Luck O The Irish Gold Spins

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The deals include sleeve sponsorships, stadium branding and training kits.

Just last week, Sunderland announced the crypto casino and sports betting platform Shuffle as its new official sleeve partner, in what was described as a “multi-year partnership”.

Shuffle does not hold a licence to operate in the UK.

What is Luck O The Irish Gold Spins?

Bengtsson said the land-based growth reflected Sun International’s “strong execution and sound investment decisions”.

Despite the revenue growth, land-based gross profit dipped 0.7% to R2 billion, largely due to the heightened investment in marketing.

“Looking ahead, as land-based gaming evolves into a more digital and experience-led environment, these initiatives, together with the implementation of a low-cost operating model, are expected to improve performance, increase market share, profitability and generate stronger returns over the medium term,” the company said.

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The Commission’s annual Gambling Survey for Great Britain (GSGB), released on Thursday, indicated stable gambling participation patterns among 5,277 adults surveyed between January and May 2026.

Around 49% of the adults surveyed said they had gambled within the past four weeks, a figure consistent with previous years. 

When excluding those who only played lottery draws, participation stood at 28%, implying lottery-only players comprised roughly 21% of the adult population.